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How Will Generative AI Impact Programmatic Media Buying?
Sep 2023
Suppose they gave an (programmatic) AI revolution and nobody showed up.
FPO: The Ace Up The Sleeve of Successful Publishers
Aug 2023
Floor Price Optimization (FPO) has become a critical component of the digital advertising ecosystem.
Sustainability: Enhancing Programmatic Advertising Efficiency
Aug 2023
Did you know that the internet has a larger carbon footprint than the airline industry? And it will even double by 2025.
Real-Time Bidding: Help Rise Make Matches Between Advertisers And Users
Jun 2023
Contextual advertising describes the practice of matching website content with the most relevant ads. Gain valuable insights in how to target users interests in the context of the page they are visiting.
Contextual Advertising: How SSPs Contextualize Data to Benefit Publishers
Jan 2023
Contextual advertising describes the practice of matching website content with the most relevant ads. Gain valuable insights in how to target users interests in the context of the page they are visiting.
Supply-Side Platform and It’s Benefits in Digital Advertising
Nov 2022
Supply-side platforms manage and coordinate the process of supplying and distributing ad inventory with the help of automated technology. This includes buying and selling digital display advertisements in any ad format.