The scope of tasks delegated to AI seems endless, ranging from data collection and analysis to creating customized advertisements and much more. Publishers need to future-proof their businesses by utilizing smarter advertising solutions, which are more efficient and hence more profitable.

Unlocking Potential: How a Programmatic AI Technology Can Transform Your Business

There are always two sides to every story. As publishers and advertisers alike, it’s crucial to understand what the buyer wants. Understanding the needs of your buyer allows you to suggest the most optimal supply path.

For publishers the ability to remain on top of inventory is paramount. Wanting to ensure that they monetize their vacant inventory at the best price possible, publishers question how they can enhance their RTB in the most efficient way.

With H2 being around the corner we wanna reflect on a successful H1. The past few months have been incredibly dynamic, not just at Rise but in our industry as well.

Cannes may be over, but the conversations continue. We returned from Cannes 2024 with lots of positive energy. As we finally get the time to unpack our suitcases, we reflect on the insights we brought back home with us. We had many tasty dinners, reconnected with old friends, and kick-started new partnerships.