Should I Better Call Saul only if you’re Breaking Bad?
The best way to enjoy your binge-worthy TV shows is up to you. Although we recommend to first watch Breaking Bad and then Better Call Saul.
The appetite for binge-worthy video content is one of the emergent trends in digital advertising. With cord-cutting being the norm, Connected TV is becoming an ubiquitous part of everyday life. In fact, 87% of American households own at least one CTV device.
This is why advertisers reallocated considerable parts of their budgets in the past year from linear TV to CTV. we
Connected TV (CTV), is a TV device that connects to the internet and enables viewers to access video content.
CTV devices encompass a wide range of options. This includes Smart TVs equipped with built-in Wi-Fi and streaming capabilities, popular gaming consoles like Xbox or Playstation, as well as dedicated streaming devices such as Apple TV, Google Chromecast, Amazon Fire TV Stick, and Roku.
The investment in Connected TV advertising is projected to increase significantly with an anticipated growth rate of 33.1%, reaching $18.9 billion in the US this year. In terms of upfront digital video spending, CTV is expected to capture over two-thirds of the market share in the US.
Linear TV advertising budgets are still projected to reach $68 billion by the end of 2022. This means that the gap between linear TV and CTV advertising is narrowing at an unprecedented pace.
US CTV ad spending is forecasted to double by 2025. This is just one good reason why you should allocate some of your marketing budget to Connected TV advertising. We’ve listed a few reasons:
Thanks to automation programmatic ad buying and real-time bidding processes are completed in milliseconds. This streamlined automation saves significant time compared to traditional methods which involve requests for proposals, tenders, quotes, and human negotiation. Delegating smaller tasks to automation allows more time for skilled employees to do other work.
Programmatic ad buying relies on algorithms to precisely determine the ideal timing and placement for delivering your content to targeted consumers. These algorithms collect and analyze data from thousands (or more) of individual users, allowing for the creation of detailed buyer personas based on shared characteristics, behaviors, and other factors.
By leveraging data such as demographics, location, device, operating system, browsing history, and more, programmatic ad buying enables precise targeting of your intended audience. The algorithm can be tailored to reach your exact buyer.
In the realm of advertising, understanding your customers and utilizing that knowledge to reach the right individuals is crucial. Audience targeting is the key to achieving this goal. Programmatic ad buying maximizes the potential of targeting while minimizing ad waste spending on audiences outside of your target demographic.
Programmatic advertising provides real-time data that advertisers can leverage to optimize and adjust their campaigns on the fly, a feat that is challenging (if not impossible) with traditional ad placement methods. This feature is arguably the most valuable aspect of programmatic advertising as it allows for informed decision-making throughout the campaign and the ability to make prompt adjustments when necessary.
In the media industry, finding successful campaigns can be a daunting task. However, with real-time reporting and insights, advertisers can swiftly obtain reliable data about their campaigns, enabling them to identify underperforming elements before they consume unnecessary resources. Traditional methods would struggle to offer the same level of precision and timely insights, taking considerably longer to discern what is effective and what is not.
Programmatic ad buying across multiple ad exchanges empowers advertisers to extend their reach beyond traditional means. This means gaining access to a broader pool of current and potential customers across multiple platforms with just a click!
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