How AI Reshapes Programmatic Advertising in 2024
How AI reshapes programmatic advertising in 2024 The global artificial intelligence market size is projected to reach $12.14 trillion by 2030. Let’s put this into perspective, shall we? AI in general is expected to contribute more to the world economy by 2030 than the current output of India and China together. But where does that meet […]
How Publishers Can Successfully Navigate the Never Normal
How Publishers Can Successfully Navigate the Never Normal Publishers around the globe have spent the past few years adapting to the new normal. Rethinking their strategies and services to respond to periods of global change and uncertainty. This uncertainty marks a new era – the never normal – and requires that publishers are agile and […]
Cookieless Tracking: The Impact of API on Publishers
Cookieless Tracking: The Impact of API on Publishers January 2024 marked a milestone in (cookieless) tracking with Google’s long-expected purge of third-party cookies. You may ask why? The answer is, Google turned off cookies for 1% of Chrome users, amounting to roughly 30 million users.  In a world full of data privacy regulations and outphasing […]