How Publishers Can Successfully Navigate the Never Normal
How Publishers Can Successfully Navigate the Never Normal Publishers around the globe have spent the past few years adapting to the new normal. Rethinking their strategies and services to respond to periods of global change and uncertainty. This uncertainty marks a new era – the never normal – and requires that publishers are agile and […]
Cookieless Tracking: The Impact of API on Publishers
Cookieless Tracking: The Impact of API on Publishers January 2024 marked a milestone in (cookieless) tracking with Google’s long-expected purge of third-party cookies. You may ask why? The answer is, Google turned off cookies for 1% of Chrome users, amounting to roughly 30 million users.  In a world full of data privacy regulations and outphasing […]
Rise Empowers Cost Reduction and Revenue Growth Through Strategic Partnership with AWS
Rise Empowers Cost Reduction and Revenue Growth Through Strategic Partnership with AWS A Gartner, Inc. survey revealed that environmental change is amongst the top 3 strategic technology trends for 2024. It’s well known within the ad tech industry, that the storage of data within data centers is one of the big factors that leads to […]