FPO: The Ace Up The Sleeve of Successful Publishers
FPO: The Ace Up The Sleeve of Successful Publishers Floor Price Optimization (FPO) has become a critical component of the digital advertising ecosystem. It enables efficient allocation of ad inventory as well as automated ad buying and selling. FPO involves dynamically adjusting the minimum price (price floor) at which an impression is sold during real-time […]
Sustainability: Enhancing Programmatic Advertising Efficiency
Sustainability: Enhancing Programmatic Advertising Efficiency Did you know that the internet has a larger carbon footprint than the airline industry? And it will even double by 2025. No wonder sustainability in AdTech has become one of the most important industry trends in 2023. Although the digital ad industry is working towards more sustainability practices it […]