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To perform fair, transparent, and advertiser-agnostic auctions, acting as an unbiased partner, Rise relies heavily on data and artificial intelligence tools to continuously improve its data-models. HUMAN’s MediaGuard is the solution to which Rise turned to expand and increase their protection against fraud.

Programmatic CTV Opportunities

Apr 2022
As foreseen by many, innovation and advancement in Connected TV (CTV) is one of the big trends we’re seeing in 2022.

Market Predictions Programmatic Advertising – 2022

Jan 2022
Global programmatic advertising spending reached $155 billion in 2021. New technologies are being developed faster than ever before, and to keep up with the industry companies need to familiarize themselves rapidly with these significant changes.

Video and beyond – Programmatic

May 2021
Video as a trend grew greatly in 2020 and became even more evident in January, as we saw ad-supported streaming services skyrocket, such as Roku Channel, Hulu, and Pluto.