Programmatic CTV Opportunities

06.04.2022 Programmatic CTV Opportunities As foreseen by many, innovation and advancement in Connected TV (CTV) is one of the big trends we’re seeing in 2022. In the past year, advertisers reallocated considerable parts of their budgets from linear TV to CTV, as much as 21% was expected to be shifted in 2021 alone according to […]

Market Predictions Programmatic Advertising – 2022

24.01.2022 Global programmatic advertising spending reached $155 billion in 2021. New technologies are being developed faster than ever before, and to keep up with the industry companies need to familiarize themselves rapidly with these significant changes. We’ve summed up some of the biggest trends we expect to see in the coming year and the challenges […]